Adi Shankara, when he saw a group of scholars in Varanasi debating the finer points of Panini's grammar, admonished them for wasting their time on meaningless worldly pursuit. He sang the opening verse and the first 12 verses of the Bhaja Govindam to them. His disciples later added another 14 verses addressing other unnecessary distractions that people tend to get caught up in and also teaching what is important if one seeks mukti (realisation).
Sadhguru Jaggi includes three of the verses in some of his meditation cycles. He considers understanding of these principles to be critical in being able to cross the internal barrier and connecting with the divinity within. Having raised their receptivity during the previous stages of their meditation, the last stage is to meditate upon the meaning of these verses. Daily repetition of these meditation cycles helps to reinforce their internalization.